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Website Analytics

  

Competitive Analysis:

With an understanding of the target keywords for which a business looks to rank, GDMI provides a Competitive Analysis of the websites which have high rankings and visibility. From the SEO perspective, a ‘competitor’ is any website which outranks a client’s website on the search engines results page.

The competitive analysis provides valuable insights for the environment in which a business is competing for rankings. Components of the analysis include:
  • Competitors number of back links in the major search engines
  • Competitors ranking in the major search engines for relevant and targeted
  • Number of pages competitors have indexed in the major search engines
  • Analysis of anchor text used to link to competitors sites
  • List of sites linking to competitors sites

As part of the Competitive Analysis, GDMI performs ranking analyses and benchmark reporting of the client’s rankings and the identified competitors. 

Benchmarking is an essential initial step of the SEM process. For results to be measurable and accountable, a baseline must be determined for future efforts to be evaluated against it.  Although rankings may change on an ongoing basis due to search engine algorithm adjustments, identifying the overall change and lift in a campaign is how GDMI determines the success of any initiative.

Deliverable:

GDMI’s Search Engine analysts perform the Audit within 7-10 days and prepare a written report of the findings. The Audit provides a description of the Best Practices factor and why it is such, and then a comparison of the client’s site compared to the factor. A recommendation for site improvement as necessary is included.  Therefore the Audit becomes a bluePrint for a client’s developers to make any necessary changes to the site’s structure to optimize the website. The details of the Audit are then reviewed with the client and their developers as desired, during a conference call or meeting, with GDMI’s SEO Analysts and Project Management team.

The Audit is an objective evaluation of a website’s coding, linking structure and overall architecture.  The Audit includes recommendations for improving a website’s overall search ability as well as an analysis of the site’s overall usability by search and marketing experts skilled in evaluating websites for greater marketability.  

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